Haven’t been to the movies in some time, let me tell you how things have changed. The seats are reclining lounge Chairs they anyone will fit into comfortably. When you buy your ticket you pick your seat, so you KNOW your going to get the seer you want. We walked into theater and you could smell the new leather. The space between each row is impressive. Now this is how you watch a movie

I like this movie theater and when are we going to see The New Mutants cause it already in theaters so when are you going to open it up

Older retro style theater which has been updated with comfortable seats with leg rests

Me and my girl Sabreana M-V saw Invisible Man it was a very good movie. ️ You Sabreana

Love the movies, the arcade area and decor. The chairs unless yhe fully mobile ones are not good for me. My knees hurt after sitting in them. As always the prices are way too high in concession, but you see that in all movie theaters.

If you’re looking for something to do after the UFO museum and whatnot, this is a great place to go. They have all you can eat popcorn and all you can drink, and they sell ice cream and have an arcade. The seats are pretty comfortable.

Its great place to watch movie so much better since they changed the seats. Though I dont agree much with management there and they can be a little feisty but thats fine because they refunded a movie I missed so they still do great. Overall great movie theater but not the best

We watched I Still Believe, awesome movie! Alex Cinema 10 in Roswell N.M. very clean, wonderful staff & love reclining seats.

Best theater in town. Lots of room for you and not overly crowded. Better than the galaxy theater.

Best theater in Roswell. Unlimited drinks and popcorn. Comfy reclining chairs. Special pricing on Tuesday.

Nice clean theater. Even better since renovation! Love all you can eat popcorn and drinks!!! Recliner seats and space between aisles is amazing. Best theater in town!!! Way better than Galaxy

Awesome experience. Seats recline & are very comfortable. I definitely will be returning again.Refills on popcorn & drinks.

Awesome reclining seats. Reasonable price and all I can eat popcorn and drinks.

Friendly staff, love the popcorn, lots of other items to choose. Excellent seating.

CLEAN & COMFORTABLE. LOVE THIS THEATWR & CANT WAIT TO GO BACK FOR THE QUALITY RECLINING SEATS. YES, A RECLINER!

I like the new seats, good snacks, kids enjoyed the arcade. Definitely would return

Nice and clean, free refilled drink and popcorn!!Those reclining seats are amazing too!

Customer service just ok. You get to pick your own place in the theater from a screen at the time you pay. The chairs were an A++ in comfort. Like a electric lazy boy chair. I sat in the second row from the front. I was able to see and not get a neck cramp from looking up. Very clean. No stickiness. Enjoyed it.

I am here from Arkansas visiting my daughter and grandsons. Brought 2 of them here to watch Wonder park. This is one of the best theaters Ive been in. Absolutely love you can get your own popcorn, butter, chili, cheese, and drinks! Of course the reclining seats are always amazing as well! Will definitely go back again when I come for another visit!

Super comfy chairs, very polite staff, and unlimited popcorn! I thoroughly enjoyed my experience. Need more screens, but other than that it was great!

Good cinema but little dirty so far the best one

Very nice and friendly place, they have 3D D-Box, wooow

The seats alone are reason enough for me!! But endless popcorn and soda also help the situation!! :)

Great place to go watch a movie...popcorn tastes excellent, just take a blanket gets all chilly...

Decent location. Love the all you can eat popcorn and drinks!!!! Theaters are a little dated. Needs update

Got to pick where I wanted to seat!! Very clean! Love the free refills!! Just one thing the bar on the F Level needs to be higher its a little unsafe.

This was my 1st time attending this location. The front staff was very attentive and gave excellent customer service. We watched The Nun at 9:20pm. Great movie. my only complaint is that I felt like the movie theater in general could have smell a bit better more fresh. Definitely will be returning hopefully the atmosphere will smell a little bit better

Good facility with good (matinee at least) value

The theater was nice and clean. The staff was friendly and efficient accept the employee who served the dip and dots to me didnt give me a spoon and there wasnt a spoon to be found. The popcorn was endless, the drinks were never ending, and the reclining seats were comfortable

Very comfortable seats, always clean and great customer service

Actually pretty good experience. You buy your tickets at the same place you get your snacks. Popcorn is self serve and so are sodas. The chairs were nice too.

Comfortable seats and recliners but sometimes the popcorn machines arent working

Great chairs and a great place to have as good movie

Go here at least once every week with the family love that they have comfy seats and all you can eat drink and popcorn. Good place to just relax and watch a movie.

Very nice. Nothing wromg here. Plenty to do great seats

Awesome place nice VIP seating and they have ice cream!!!

The staff are amazing the chairs are so comfortable and the arcade is a plus they have all you can eat popcorn and sodas they also offer ice cream. I love it there I definitely recommend it.

Visiting from out of state and running out of cheesy alien exhibits, we decided to stop in for a movie. First, Im taking into consideration that this is a small town. Which usually means you dont have the best selection of theaters. And this particular theater isnt horrible. Its actually fairly clean and well kept. And the prices are somewhat less than other theaters. But it going downhill from there.Popcorn, sodas, and candy are still not cheap by any means. And everything is basically self-serve. Popcorn is dispensed from a huge glass box. Get your own butter. The popcorn was burned and stale.Fountain drinks were as expected. Its soda.The theater we were in did at least have updated and comfortable leather seating, which reclined. In the reclined position they were all loose. And felt as though you were rocking in the chair. For some reason there is even a USB port in each seat. So you can keep your phone charged and make sure you dont miss a call or text during the movie. Clearly, sarcasm, but its there, nonetheless.The theater was also poorly designed. Period. Its very narrow and long. There is a crazy amount of space between each row. Wasted space. Which further accentuates the fact that if in any other than the front two rows, feels as though youre super far from the smallish screen. Light protrudes from the entryway. The lights were not dimmed enough during the movie. Proving to be quite distracting for anybody in the back rows.Fortunately we were able to move down a few rows to avoid what would have been an unbearable annoyance from the lights and tiny screen. Small screen combined with long narrow theater is not a good combo.Audio also wasnt great. Sounds like they were overdriving low-range PA speakers. Very bright and harsh sound from the horns. Surround effect was descent. There was some bass to be had; not bad there.Once again, I do get the small town theater expectations. But in the future, Id just wait until we were in a better theater with a proper movie-going experience. Keeping in mind the reason why folks spend money on a movie in the first place is the experience.

Friendly staff! Great popcorn! Comfy seats, best theater in town!

The movies they show are mostly boooorrring and then we wanted 6 seats but it said it wasnt taken yet (on the screen) but then cashier said the seats are taken bad service

Did not care for the seating, its not true stadium seating. But service was good and prompt.

Took my kids for a family day out we love it

Loved the popcorn machine. I was in charge of how much I wanted..

I love going here! The movie selection is always a big variety and snacks are good. Keep in mind that this place is kind of pricey but worth it. The arcade is a nice place to kill time if you are waiting for your movie to start.

I really like this theater but I really hate that they can spare an extra box for the kids to eat their pop corn out of....it makes it hard when you have a family of four and you have to constantly pass the pop corn back and forth during a movie. I know this company makes enough money to spare a box or nachobox for the kids to put popcorn in!!!!!

Great seats at a small town theater, very reasonable prices

Amazingly unexpected movie theater experience. Self serve drinks, popcorn AND leather power recliner seating. A must if you visit Roswell NM.

Awesome seats. A unique way to experience movies. No comparison to home, even on large home systems. Worth the price in every way.

Comfortable reclining seating, great staff and unlimited popcorn and drinks.

It wasnt so much the show that I gave that rating too, it was the way that the town and the people treated us when we got there. It was a night out for me and my 3 grandchildren... and I thought it was so neat and so special to get t-shirts for the kids and popcorn and a soda. I thought it was wonderful and what an amazing thing for the town to do.

Reclining seats, small spacious theater, self-service all-you-can-eat popcorn and all-you-can-drink soft drinks. Prices are also great.

Really like the new chairs! And that Apex shows Christian films as well as many other movies.

Best freakiiiiiiiinnnnnn movie theater that Ive been too by far

Kiddo loved the bottomless popcorn and slurpee. Made it a unique movie experience. Decent game room, and comfy chairs.

Enjoyed thw movie adams family with my girlfriend and my daughters

Me and my friends were watching a movie then we come out one time then they say we cant go back in watch the movie anymore then we were playing on the game area then right before we were going to take a picture they tell us to take a picture and go outside

It has unlimited popcorn and has new reclining seats

Probably the nicest theater I have ever been in. Clean lobby, friendly staff, able to pick seats, and probably the most comfortable seats in any movie theater ever.

The theaters are oddly shaped But the seats are terrific and they have free refills on popcorn and soft drinks

We had movie passes gifted to us, you guys need a better system in place for things that you sell. We were interrogated by the ticket taker like we had just robbed the place. Love the unending popcorn and free soda refills. Game area is a neat time killer for kids. Theater was clean, Im sure well be back.

Great Havent Been Here since tha name change to apex but the new seating is awesome very comfortable!!! I was falling asleep lol going back forsure

Always clean and great workers always smiling with great attitudes

Could have been in schedule more:the movie. we had to wait in like for 10-13 minutes before going in to even sit down.Very comfortable place though. Extremely nice facilities!

I really enjoyed their seating upgrade! We love being able to refill our icees, Will come to this movie theater for the new avengers!

Large screens, good audio, but boy it gets toasty inside. Super comfy seats.

Awesome !!!place to hangout very clean and enjoyable the managers are very helpful thanks bunches to holly and cathy for all their help !

Not crowded, good price, popcorn and drink. I always top off popcorn to take home

Good prices and good service, but, hard to get seats on popular movies.

The seats are very comfortable. Always have a great time when I come with the kiddos.

Enjoyed the new seating but had an issue where the button got pressed since it was right beside my leg.

New & has unlimited drinks delicious popcorn and delicious hot dogs and chilli - cheese jalepenoes...

Everything was going good until one of the staff members came up to us and asked if we were watching a movie . This was after we purchased a popcorn and drink. We had bought the tickets 2 hours before the show time. Made us feel really uncomfortable and we were being watched all the time.

I really like the new chairs they put in, have more leg room now .. was a little hot in there though

IT WAS EPIC! Order water an popcorn free refill on popcorn. Seats recline spacious leg room.

I saw Men In Black International in is a vary good movie.

Good popcorn, good movies. Not too busy so good seats. Pretty decent deals with food and drinks.

All you can drink and all you can eat popcorn.

I enjoyed the popcorn, drink, and movie. I cant wait to try out the new recliners I heard are being installed.

By Far my favorite theatre to go to! We drive an hour to Roswell just to watch a movie in a nice clean theatre. (we also go to dinner and some shopping but this is our main reason for traveling) Bonus: unlimited refills on popcorn and drinks and their hot dogs are amazing!! Ive never had a bad experience here and weve been going since they opened. Love the D-box too! Just wish it wasnt so expensive! Big time tops our theatre!

Great place to spend a few hours

Very clean place and good sound and video quality

Great definition comfortable and magnificent sound.

Love, love, love this theater. Always has the latest movies, staff is friendly, courteous, and respectful. Snacks offered are great. Unlimited refills on cokes and popcorn! Comfortable seating. Must go to with the entire family

Went to see fantastic beasts and where to find them in 3d. Got some nachos and a drink you can cover it with as much jalapenos and cheese as you want and it tastes great.

Great seats...unlimited popcorn and soda!

Great service and super comfortable seats!

Very nice theater, comfortable reclining seats .

Seats are comfortable. The theater is extremely clean. The movie audio was not overpowering like in some theaters making the movie more enjoyable. Popcorn was a bit stale but overall a good experience

Went to watch a movie, and the theater was not very crowded...that was the good. The sound seemed as though it wasnt very loud. All in all, not too bad of an experience there. The pricing was reasonable as well.

Went There Over The Weekend Just To Take A Look, But I Was Amazed u Can Have Ice Cream There, Have Some Popcorn And U Have Tables U Can Chill At. Sodas Are Un limited So Is The Popcorn, Even A Arcade. Its A Good Place To Hang Out. Next Time I Go We Will Go And Enjoy A Movie.

The seats are comfortable, they are pretty wide which gives you a little more room to get in a good watching position.

It was great loved everything

Amazing Theater! best Ive been too! Love the Unlimited drinks and popcorn! I love the comfy seats and Sweet Staff. The Best Experience Ive had in my 20 years of Theater going!!

My favorite theater in town, always comfortable temperature, GREAT sound and screens, decent prices, good concession selection...wish the popcorn was fresher, but overall...cant beat 10-screens to choose from and great service inside.

For a small town theater, its nice. The staff is always friendly and I always seem to get great service. They also started posted the movies on the outside of the building which helps if we are out and are just thinking about going to the movies.

Very nice place. You get unlimited popcorn and drinks/slushies. You can also buy your tickets online and pick your seating.

Great location, helpful staff, comfortable seating.Icon logo/intro screen that runs before every movie is kind rude (screaming kids and you go out)... Its a good policy so the movie is a good experience for everyone, but different phrasing might be better for the company image

Chairs are old and uncomfortable. Popcorn is cheap with a lot of kernels. High priced competitively with Galaxy 8.

I liked the new reclining seats and enjoyed a bucket of popcorn

All you can eat popcorn and free drink refills! I think that just about takes the award for best movie theater, but this place is also clean. The staff is friendly. I could continue, but you should just try it out. Its good to your wallet as well!