Night Started off strong. gave the bouncer a fair market value virtual bribe. After getting in, I was impressed by the simplicity. No gimmicks and no personality in the design. Just fun music and a great light show. At one point another patron assaulted my date. I had no choice but to defend her honor. I approached him and started punching him in the face repeatedly. Security came soon after that. I thought I was about to be escorted out. I had no quarrel with the bouncers and I surrendered on the spot. To my surprise, I was given a pat on the shoulder and was told, “ sorry for the inconvenience sir.” I stayed the rest of the night :)

Pretentious atmosphere, insulting prices. Good if that’s what you’re into. Lots of bad hip hop music.

Upscale and fairly tame crowds. A bit easier to talk to people than a packed floor.

BRING BACK BIG MIKE! new bouncers don’t know how to manage a club as effectively...sad. #FREEMIKE2020

You will wait 2 hours to get in. After 1230am? Not happening. Can’t say much because I’ve never been able to get in.

Mike (tall Mike door guy) was the absolute best!!! It was my best friend’s birthday and he made it. Thank you so much for the perfect birthday celebration.

This is my go to spot. Great vibes and drinks it’s just a pleasure and the staff is great.

How come they let in a dealer when he clearly admitted to the bouncer? He wasn’t even dressed. Big red flag.

Ive been here several times, and never had any problems. The lights and fog create a great ambiance. Music is good but not great.

I really like this place. A bit young for me but I still have a good time

I wish I wouldve gotten the name of the bartender that served me this past Sunday. I ordered a shot and she gave me a drop of alcohol (literally) but charged me full price. I asked her how many counts of liquor she put and she didnt know so she re-made the drink and tossed me another rudely. She knew she had given me way less than she shouldve. I still left her a tip regretfully, but was close to yanking her from across the bar for the attitude. If you happen to go here, dont tip the bartenders unless truly deserved and pay attention to what they are serving you. However the music/dj was good.

Men, dont bring your women here. My fiance and I were kicked out aggressively for no reason at all as I walking her to the bathroom watching over her. This is definitely a club you need to be on guard at. She and I have been to many clubs together and have never been treated like this. Will not return.

In reality they should not even be an establishment. The people that work here especially the bouncers are impolite and racist. We waited in line to get in for almost an hour and they kept saying they were at full capacity but letting people in on the other side of the line. If you take a look you can see that only a select few people with certain characteristics were being let in. When I called them out on it he claimed that “I just let in a Mexican so...” This club is a prime example of racial discrimination and I would recommend no one be a subject to this horrific experience.

Pretty boring nightclub. Staff is rude. Drinks are expensive. No place to dance. Wont be back.

Ive been visiting this place since they opened. It is very important to mention how gorgeous the place is. The amazing screen in top of the main bar is only one of the increíble things this place offers. All you see is with fun, beautiful people... all you hear is GREAT music (yep, a wonderful conversation of all the best sounds).If that is not enough, the staff is amazing. Wonderful customer service. You can tell the commitment to excellence.Show up early or reserve a table because I am not the only one that thinks this place is great!!! This place is on fire!

Not a good time to go after 11pm.They only allow younger crowd and there is no concept following of queue.The people at the gate choose whoever they like to enter the premises even though you are the first one standing in queue for a long time.Not worth the effort.

What an amazing night!!! They took care of us from the moment we walked in. No matter how busy this place got they always made sure we had everything we needed!! The staff and service is top notch. Nothing even compares!!

This place is trash. Just go to Medusa, 09/01, or Red River.

What an experience! From the moment we walked in and took a picture in front of their neat quote wall, checked in our coats (so cold outside, it was nice to have a place to put my jacket even thought we didnt have a table this time) Bar is easily accessible and right above it is this massive screen that mesmerized me the whole time. Safe to say I will be partying at this new Dallas hot spot regularly.

Love love love Theory!! We went there this Saturday and decided to get the VIP and then upgraded the section. Michael at the front door took care of us. We are so happy and are already planning our next event at Theory! Thank you again Michael! - Barbie

Believe the reviews of racism being an issue at this club. They were racist before the name change. Myself and others were participating in the bar crawl that they would participate in and once we made it to this particular club the men who were with me could not enter due to wearing tennis shoes, but on the patio sat Billy and John who happen to be wearing Nike Airmax....last time I checked those were tennis shoes as well.

I cannot stretch enough how fun this place is. We all know these people means business when it comes to give us the best time. It’s not only fun but the place is stunning and different that anything else. Also, one of my favorite things is that you never wait forever to get a drink!!! Awesome staff!!!!

Avoid bottle service at this place!!! This place ended up charging twice on one card but tried to charge it three times and gave themselves $100 tip on the card. Then tried to do the same on a different card but luckily that card locked it himself from recognizing the shady movement the waitress was attempting.

This place is awesome. Super cool atmosphere, fun music, the whole set up is great. The cocktails are very sweet and bust their butt to make sure you’re taken care of. I highly recommend this venue to anyone wanting a Dallas club experience or even if you wanted to rent out the venue for personal events :)

I thought that this would be a great club but honestly its one of the most pretentious. I was standing in line because I thought that it was worth it. But then it started raining. Little did I know the bouncer actually told me that the management was not allowed to let people in. This bar/club does not care about you. All it cares about is looking like that it is the place to go. I have never went to this club till tonight. After waiting 30 minutes in the pouring rain of Dallas I will never go here again. Please save your money and do not go here

Whole lotta Boss ish going on.

Beautiful place. Music was great throughout the night. They have a great bottle service experience. The girl took care of us was not pushy at all trying to get is to buy more bottles. It was my girlfriend’s birthday and they put on big production for her. It really made her night. I highly recommend this venue as the goto spot for a great night club experience.

The whole place smelled like vomit, and we got pushed around a lot by aggressive drunk guys. The music was good to dance to, and you can also hear it on the patio which is decently spacious

On 7/21 at around 1am I went to Theory. I had a good time otherwise than the the bartender on the side closest to the entrance of the bar with the beard lost my card. I had asked for it and when he couldn’t find it, he blatantly based it on me being drunk—I had only ordered a single drink and was sober at the time. Eventually, he found my card but then blamed it on me being on the other side of the bar—an area that I’d never entered as my friends where celebrating their birthdays near the entrance. Whoever the bartender with the beard that night was (every other bartender was cleanly shaven for the most part) provided the worst service I’ve ever had at a club.Otherwise, the atmosphere was great as well as the special effects and ceiling projections.

I visited on 03/02/2019. We were standing in a line for almost 1 hour and 30 minutes and on asking how much more we have to wait to bouncer Mike, he was shouting on us and on the other side he was allowing girls to go inside and others who were giving him bribe in the name of tip. Think what? We decided to go another club. Such a racist employees and we decided never to go again in this club. I wish I can give them 0 star.

A bouncer bind my drivers license this night and after realizing that stupid thing he did.. imagine what..he just said that its fake!!Now, I have my DL binded and Ill have to renew it. Never come back here again and not recommending this place to nobody..On top of that nobody took responsibility for his move!!

We had a fantastic night. This is our favorite nightclub in Dallas and well deserving of the title. The bottle service, table service and staff are all amazing. Beautiful patio right on McKinney Avenue, excellent valet service and the club is always clean. Very upscale, modern décor.This place gets really packed and hits capacity quickly so arrive early or youre not getting in without booking a table and bottle service, which sell out fast. They really need to actually enforce a dress code policy and filter out the crowd more to keep it upscale, otherwise this place may be headed downhill in the future, just like Sidebar and Level down the street.Drinks are pricey but very well blended and strong. Bartenders, bottle service girls and waitresses are all friendly and gorgeous. Music changes depending on the night, but mainly urban hip hop, club and pop music. DJ should let songs play for more than 30 seconds, which was our main complaint really. Otherwise, the place is nearly perfect. Highly recommended.

Waited in line for 45 minutes. At around 25 minute mark, a random line started on the left side entering the club pretty much full of white kids (I have never seen a more segregated entrance at a club, and I’ve lived in Austin the last few years which is literally a club paradise). It’s like they decided to create their own line, but I figured you know what, maybe I just chose to come to the wrong line and they’re just college kids looking to have fun. Let it slide it’s fine. Then, for the next 20 minutes, not a single person from the right side was let in. Literally, the bouncer wouldn’t even acknowledge anyone from the right side and only let in white kids from the left. Then he started telling people who started getting angry, “You don’t have enough Instagram followers”. That’s when my group and I decided to leave. This place is a joke. I think Dallas as a whole has always had a bad night-life scene and I grew up here so I’d know, but this topped the cake. This place was literally nothing compared to what I’ve seen before, in the worst way.Racist club, racist bouncer, therefore racist owner. Not enough instagram followers? You’re a club in Dallas, not Cali. I have nothing against white people or anything, but when racial discrimination is being shown in such an obvious way, time to shut it down. Don’t believe me? Look at the gallery on google photos, notice anything? All white. Worst club in metroplex, don’t waste your time.

Bouncers are rude. If you don’t have a section regardless if you made it there right when the club opens or not others will be let in before you just because. You also will wait in a line for hours, although the club isn’t at its full capacity.

Went here to celebrate my bday half of my group was not let in. Guess there’s a “table only” rule that suddenly came into existence. Called all week trying to plan this night out and that was NEVER mentioned. Very disappointed in this place. Do not recommend this place as the service can ruin your night.

Everything was OK until TRAY the bartender ruined our night. He was so disrespectful He likes arguing with females and when a guy tries to argue with him he steps back and asks the bouncers for help because he only fights against girls.

Best nightlife experience in uptown!! Love the music, atmosphere and sexy venue. Top notch service I recommend Theory to everyone in Dallas

Beautiful upscale nightclub! This place has everything you’re looking for in a nightlife experience. The service was fast, good music, pretty girls. Definitely a good spot for a birthday, bachelorette or bachelor party. I will be back soon!

My goal is to come here every weekend till the bouncer knows me

They be lit lit!!! Wonderful place to party!!!

The music, the drinks, the service is amazing! Loved being able to go somewhere and be treated like a VIP! Def would go back!

Had some fun here

Really like the music and the crowd! It’s a true weekend corner for youngsters! Always monitored by security but it’s too crowded on the weekend; Idk how it looks like on weekdays! Must visit for someone new to Dallas!

Love this place! The atmosphere is unique and its not “another night club”! Very modern and the music is a mix of everything u like ️Had the best NYE there!

Bouncer was racist. Didn’t let our group in. This place is overrated, don’t go.

Awesome place to party! Great for celebrations of any kind and the staff is A-1 when it comes to taking care of your needs.

Will go again. Stop changing the name

My first Time in this place was tonight, Tryed to spend some good times with friends, one of the bodyguards ( black guy with crazy hair) pushed me so hard and started to calling me with bad words, for No reason at all, in a very un ethical way, tried to speak to the management No on answered, so i had to leave the place, definitely dont recommend this place for anyone Who has dignity and self respect, The bodyguards over their has NO respect To No one

Celebrated my birthday there on 12/15 and had the best time ever!Service was amazing and the music was soooooo good!Loved the change they made from what used to be Avenu.

This place got horrible quick, the employees steal phones from the young drunk girls, Ive seen staff beat up patrons, girls as young as 16 paying to get in and some Hispanic male selling ice in the mens restroom.

Waited in line for about 30 minutes and the bouncer told us we needed more white people or girls in our group to let us in. Please avoid this club at all cost

Beautiful venue that made me feel like a VIP from start to finish. I highly recommend having a drink at the bar or celebrating a special night out with bottle service.

Place is nice, but only go if your into HIPHOP.. asked the manager if I could request something a bit edgy EDM or something, was told NO WAY and stay away.. so hey... it is what it is..

The best place in Dallas!The music, the atmosphere and the crew all create an unforgettable experience.

Good music and vibes!let me list the things I enjoyed:1. They have a coat check.2. My group had a table and our cocktail constantly made sure we had everything we needed to party.3. Music was on point everything from hip-hop, top 40s to club remixes.4. Manager came around to introduce himself and check on us. He was awesome!!!! Not your typical dallas pretentious night club5. Venue had a lot of badass elements. (my IG story from this night > yours :P)Totally recommend this place youll have a blast

Beautiful finish out, great staff, amazing music!

Y’all wild but solid 3/5

Not great but not bad either. Still deciding whether this will fail or succeed.

Came here for the A-Trak performance...interesting to compare this place to Hakassan for Tiesto in Vegas where I was a week earlier. First off, $20 cover...too pricey for a bar(calling this a club is a disservice, when there are real nightclubs with good acoustics, etc) for A-Trak who showed up very late. Second, and the reason for the 1-star review...$4 for a plastic cup of TAP WATER. Vegas, known for its insane club drink prices, charged avg of $6 for BOTTLED water. But yet, here I get to pay $4 for pristine Dallas tap water. I would understand a $1 charge to cover the cost of the cup & make a 100% profit margin. But $4 is greedy and Im never coming back.The bouncers were all friendly, and the bartenders were OK, but management is definitely greedy. Moreover, the drinks are watered down too, glad I didnt pay for that after getting ripped off with the water.

Love it and any negative review by these idiots that are posting them is bogus they act like theyre top-notch critics this place is awesome the bouncers are doing their jobs so quit complaining

Been there three times so far - bartenders are fast and friendly, music is on point, and lots of gorgeous clientele to mingle with.

We have been waiting in line for over 30 minutes and you havent let anyone from the basic B. Line in. This is not fun

Amazing music and best vibes! The lights are insane and make theory standout in comparison to everything else in uptown!

One of the worst night clubs!

The bouncers were the rudest people I’ve ever met. Don’t spend your money here.

Rude and unpleasant, bouncers at the door are awful

Great place to dance!

Insanely crowded and for what? Nothing special about this nightclub.

This place is horrible no service no respect

Not worth the wait

Beautiful space and great staff

Ride behaviour

100% discriminatory

Rude bouncer..

Racist establishment

Love this place

Get there early or your not getting in.