Great selection of items across a wide variety of interest areas. Enjoy shopping there.

Wonderful and very interesting store. The lady cashiers were helpful and easy to speak to. Large selection of different colored clothes and Wisconsin ties. My mom bought I a Japanese Bucky t-shirt and a beautiful black Wisconsin hoodie. The store has changed since my last visit. They added two try on rooms and expanded checkout counters

On Wisconsin!Proud parent of a baby Badger.The book store is a must visit every time we are on campus.Great service and friendly staff as well.

Best book store ever! Lots n lots of books I love it

Has way more than just books or just clothes good rewards program, though somewhat expensive

Social distancing Good sales

Very helpful employee told me the exact location of what I was searching for

Pretty nice place, friendly and helpful staff. Great for students looking for class material, and great for students and other fans alike for apparel. Only two qualms are some items have a hefty price, and I was looking for a zip up sweatshirt, and after asking the employees, they didnt know where to find it. Other than that a great place for all Wisconsin apparel!

3 floors of just...everything is awesome!

One of the best places to find anything on campus

They have EVERYTHING, and while prices can be pretty out-of-sight on a lot of the stuff, we shop there every Homecoming. This time, a staff member named Ken I think (an older gentleman) made my day, really helping me and just SO kind and friendly! Thank you, Sir--we appreciate your kindness very much!

As a millennial books are not really hip but I needed a book at the last minute and this place happened to have it when their competitors didn’t. Thank you .

Very helpful purchasing a gift certificate.

Really neat place to get gear on campus. There are often fun things going on for students too.

I cant tell you enough how amazing and miraculous this trip to the University bookstore was. Right when you walk in, you instantly see the vast variety and potential this store has. If you are looking for something specific, this store has it. From notebooks to foam fist that can hold your adult drinks. Wink. Any school supplies you need during your times of trouble, its right there. The clothes they sell are truly amazing and smell very nice. They smell like theyre brand new. And the store itself is ginormous. and if youre hungry, you can stop underneath the store for some Subway, eat fresh. if you ever going on a trip to Madison, I would highly recommend making this place your first, second and last stop. Im truly glad I went to the store and cant wait to go back.

Great experience really a good place if you’re looking for so it is or any of the stuff representing the college

Staff helpful and efficient, big selection of variety of items, including school supplies, electronics, Badger clothing, Badger-themed gifts, and, of course, textbooks. My only complaint - its pricey so may want to purchase certain supplies elsewhere. I have to say I wish necessary items needed for college, like textbooks, could be less expensive.

Good place for Wisconsin Badger gear and centrally located for college students.

Friendly staff, but they didnt have track jackets.

Amazing selection if you dont mind the premium price.

Love the university book store. Great selection!

Great book store. Lots of options. We always stop in here when we visit campus.

I wanted a note book. They had plenty of notebooks. I was in and out in a few minutes.

I received very good service from one of the salespersons here recently. They were kind and worked me to hunt for the right size for a shirt I wanted. Thank you.

Great section. Not the best for larger sizes

Keys or exceeds all expectations for a University book store. Books, clothing, coffee shop. Not much else to say.

Wahoo the perfect Wisconsin hat with 20% off for parents weekend!

Had to buy supplies for class and the man at the counter helped me find everything a lot quicker than I could have myself

Nice staff, good products but a bit expensive.

Convenient bookstore but extremely expensive. The giant Ron Dayne bobblehead is an outstanding attraction but you can buy most art and school supplies cheaper elsewhere.

Store is on the upper level and the elevator is hard to use. Also the store doors have an assist but are not wheelchair friendly as they require that you pull the door open. Great selection of items however.

Awesome bookstore.

If youre a student looking for books, youre better off going elsewhere because this place is grossly overpriced. Online will save you a lot of money. The store itself is cool for souvenirs and stuff though. Lots of different spirit wear and school supplies.

Great selection of Wisconsin University merchandise if thats what youre looking for this is the place

A great place for Badgers gear for students, alumni and fans.

It has been half a century since I first started shopping here. I still come here for the best selection of Badger clothing and other assorted items identity with the university.

There is no guarantee that you will find the book you are looking for. In most cases you will have to go online and buy it from the University Book Stores online website

Good gear selection, comparatively reasonable prices.

Nice store. Nice staff

Great selection of u of wisconsin clothes and collectibles.

Literally the best store I have ever been in, 10/10 would recommend for everyone. Staff is amazing, especially in hardlines, so helpful! No wonder this store has won so many awards!!!!

Superb selection of Badger apparel, but prices are on the high side. Definitely recommend scrounging around for coupons or waiting for a sale to make the final purchase price more wallet friendly. The staff here is like a box of chocolates, you never know what you are going to get...my interactions with the staff have ranged from disinterested to personable. Appreciate the addition of a coffee stand.

As all Badgers know, this is the place to go to get your fan gear. And undergrads to spend their money on expensive text books.

Millions of books! Took my sister and she got lost with all the books!

The book store is fairly large and has a nice variety of items, from clothing to Madison souvenirs and other items that arent necessarily UW themed. Four stars instead of five because while its a decent store, theres nothing special or exceptional about it.

Classic Bookstore, great resource for UW students and members of the community alike

Awesome collection of badgerwear. Go to shop for anything UW related.

As a Badger alumni, a great place to browse and buy

Typical college bookstore. Has cheese hats for Green Bay fans, but sizes are not labeled.

Too much to pick from!

I work there.

Good selection....retail prices.

Best place on campus when it comes to getting your textbooks. The staff is always ready to help you get the books you need

Everything Badgers! Always very nice cashiers.

Very clean, knowledgeable staff, and huge assortment to pick from.

A great bookstore and more.

Helpful customer service - had an issue that was dealt with- thank you!

This is a private company that the University collaborated with. Their books are insanely overpriced. I would highly recommend looking elsewhere for cheaper rentals and purchases of books. Dont let them fool you when they say they but books back. Theyll give you $40 for a brand new $200 textbook and $5 for a $50 one.

They are extremely amazing their staff is helpful polite and just all around good ppl

I went to the Hilldal e location & they were so helpful. I ended up going to the downtown to pick up what I needed. All went well and I am happy!

A lot of great badger gear to choose from. Some of it is definitely overpriced *cough* Under Armour *cough*... But that is kind of to be expected.

Best college bookstore in the United States

The Onalaska Culvers its amazing. The manager is fun and runs a delicious Culvers with extraordinary service. Every employee goes above and beyond.

I love the University Book Store. They have lots of badger gear and cute gift items. The priced are a little high, but the items seem to be good quality. There also a Subway sandwich shop downstairs.

Lots of awesome Badgers gear. Gets a bit pricey though

Great customer service and zelection

Its designed for students so itll have everything you need, it will cost a bit more than average but it is convenient.

Very nice.so much things for gifts.

Good place to shop for UW stuff

Love the UW swag you can get here!

I could spend hours in here!

Good selection of badger everything.

Really busy, and a bit hard to find someone to help you, but when you do get a staff member theyre incredibly nice

Always a good feeling to return to my alma matter and to stroll around inside UW Madison bookstore. I always get i want here and the staff is nice. I have to admit that prices on some items are ridiculously priced like a hat for $40, it is just a hat despite the brand on it. Anyway i like coming here

Best place to pick up your latest Badger gear!

A bit pricy but affordable when on sale!

Great selection of pens and markers

Always great to be back in Madison and visit the UBS. Always great items to purchase and get to mix with the students.

Great spot. Big selection

Nice bookstore

Wonderful shop with tons of options

Excellent store to shop Bucky!

Wide variety of merch reasonable prices and friendly staff

Lines were a bit slow, but the cashier was very friendly and helpful.

This place has so many books. Its beautiful.

It is neat to visit, but the layout is a little difficult to navigate in order to find what you want. As one would hope, there is a good selection. There are better places to purchase Badger clothing however, in my opinion, in Madison.

I was touring the university in Madison, and I recieved a coupon for participating in the tour. Anyway, this store is awesome! The staff are very helpful, and they have a great selection of merchandise.

A little confusing to see what they have. Pretty jammed together. If youre willing to hunt they h as very a lot.

I am a collector of fine pens, and University Bookstore used to have the best selection in Madison. Unfortunately theyve succumed to a combination of more people shopping online and fewer people enjoying the pleasure of fine writing instruments.This is not limited to pens, however, as the same issue applies to its selection of books. While I do continue to occasionally stop in, I feel that the name could easily be changed to University Clothes Store.

Large selection of merchandise if youre looking for it youll probably find it here

Love the husker bookstore

Best badger gear

Great customer service! The girl that helped me at shipping was very sweet and helpful, much appreciated after an awful experience at the USPS across the street. I wish I had caught her name so she could be recognized!

Quality merchandise and a nice selection.

Great place for all your UW stuff!

If you are visiting the campus and need UW gear, this is your place! Great selection!

If you are a fan of UW or are looking for a keepsake from your visit to Madison, this is the place to stop. They sell branded clothes, stickers, magnets, folders, notebooks, and much more. They also have textbooks, art supplies, and regular back to school supplies. Prices arent out of control either.

Biggest college bookstore Ive ever seen.

Nice place for just about any school supplies, and for older parents to think we still look great on new college apparel...lol

Everythings super expensive... but it is a university book store... what do you expect