(Friday afternoon February 14th 2020)Really nice theater & $ 9.75 for an afternoon show also nice standard regular size screen with great sound$ 15.75 for large drink & popcorn just little cheaper then AMC theatersStaff also really friendly & air conditioning/warm air seems just fine to meNot too cold or too hot at all also nice comfortable recliner seats

Nice clean theater. Expect to pay upwards of $20 for two people. Theater is well-maintained, the only negative thing I could possibly say about New Vision Theaters is the high price relative to all the movies being free online. One of the best theaters (if not the best) in Madison.

Great seats...nice environment. However, very understaffed today. Looked like four people staffing. 10 minutes to get tickets, no one to take them and 20 minutes to get a soda. Normally it is much, much better.

Imax 3D experience was too good. Dont miss Tuesday $5 movie and half price popcorn deal.

Guy at front very helpful. Saw a few movies recently on off hours and the gentlemen at the front was always helpful getting us good seats based on his preferences.

Great place to see full screen movies. Like all movie theatres these days, concession are EXPENSIVE, but at least the large popcorn and drink have free refills. If money is not a concern, then you can enjoy a drink at their full service bar. This theater does have dream loungers which are super comfy. Still very enjoyable!

Visiting from out of town and not much to do because its extremely cold outside. Decided on a movie and had heard good reviews since this theater and recent been remodeled. The popcorn was stale and lukewarm at best. The chairs in the theater were comfortable and reclined but the theater was so cold! I had to keep my hat and gloves on the entire movie, it was almost as cold as outside I felt. Slightly disappointed.

The assigned seating idea is nice; we ended up needing to change due to someone in our party needing an aisle seat, and the manager was very helpful.

I’m writing a review for a different reason. I own a small in home Child care and asked if we could have a tour. Adam the general manager and his staff were so accommodating and friendly. They went above and beyond to make us feel welcomed. Thank you for being such great hosts to such a small bunch of kiddos, it made one guy in particular VERY happy

Great venue for enjoying movies. Very clean with comfortable chairs. The also provide adult drinks.

No consistency and pricing of concessions.Buy a bucket to refill at four something. one visit youre told you only pay the four something for the first one and the consecutive buckets are free.Then you told theyre not the next.free again the nextnot the visit after that.Also even if your rewards member youre charged the convenience fee for ordering tickets online which you have to do to get into some of the popular movies.

Movie theater is awesome only reason giving one star is for the service at the stand. Asked to get hot food they would not serve it because of a huge line at the stand. Supposedly they were super busy even though all four workers were just standing there watching the popcorn pop. Waited 25 minutes to hopefully get hot food and 15 minutes of the time I spent waiting they were either wandering around or watching the popcorn pop. They could have easily made cheese curds in that time.

The parking lot is terrible. There’s barely even room enough to back your car out of the stall without hitting the car in the next row.Also, my recliner was broken.At over $12/ticket, I would hope for a better experience, especially since the employees aren’t even paid enough to be able to afford to buy tickets to the movies shown here.

My favorite and best movie theater on the west side of Madison. Very clean, organized, and great seating. Always has the latest movies as well as foreign films and special viewings of classics. Great food and drink selections (including alcohol) and a wonderful cheery staff. Definitely sign up for their free rewards program to get discounts on concession items.

This theater went downhill quite a bit the last year and a half. They removed and replaced the self-serve kiosks with ones that dont have chip readers (eventually, for awhile they just had one cashier). The self-serve soda-pop fountains always have sticky floors and so do the bathrooms.The theaters themselves usually arent too bad and I tend to prefer this theater over the westside, but mostly because of the location.Like most theaters today they dont have much for an arcade but they actually have a machine now for a Ninja Turtle game.The parking lot can get feel a little stuffed at times, but its hard to fault a place for being filled with people.

Very comfy chairs - but get something with caffeine because the theaters are warm and sleep is easy to come by.

Excellent little secret hidden on PD. Near a growing community but still off a primary downtown area, this theater hosts new films, big hits and specials. Online ticket purchases and snacks/beverages make this a real winner.

Unsure if they paid the heat bill, was frozen through the whole movie. Almost left due to this. If they arent going to heat the theatre then rent blankets out to people in Hopes you can afford to pay your heat bill. We were in theatre room 7. Concessions, seats and movie were good though. Was hotter in our car after the movie in 27 degree weather.

I love the addition of the froyo machine and the little extras that you guys now offer. Yes it is expensive but thats the movie theatre. The chairs are so comfortable and spaced nicely. I dont go to the movies often but when I do I like to go here

Almost 5 o’clock and the bar still isn’t open? Why have offering if you’re not going to staff it! Looking forward to having a drink after a hard day while waiting for my movie, guess not. :(

This place is amazing. Have 18 + show viewing theaters. In all theaters the D row is heavily preferred seating leading to unusual wear and tear of those seats. I’ve seen a lot of films in those theaters. Fandango - on line buying tickets- is a hassle, polluting the movie going experience with additional cost and unrelated advertising.Super friendly staff, luxurious heavy padded seats, well clean/ventilated viewing and lavatory space - seats are ticket assigned, good selection of snacks and long term viewing deals, affordable freshly mixed bar drinks, with unbeatable axillary entertainment.When inside, one may notice pairs of young women/gils (>16 years or older) alone or chaperoned by their mom’s, in their home slippers, caring huge blankets, moving slowly around, attracting no staff or other guest attention. Suspecting this phenomena occurs because of the theater’s super cosiness + local_layback_midwest culture, in which is totally accepted and not expected to dress up or be a bit fashionable.

It was a Tuesday at 4:30pm. Cheaper tickets. Lobby was not very clean. They need new carpeting, my opinion. Staff was very pleasant. Seats were fine but aged and some probs with adjustments.

We go there regularly because of the special theatrical arts performances (e.g., Royal Opera House ballets and operas) that they have. It always looks like it is dirty and needs a good cleaning, unlike the 2 Marcus theaters in the Madison area (the Point and the Palace theaters), which are very neat and clean.We only have popcorn and soda at the movies, so I cant comment on the food except to say that the popcorn and butter are not as good as that at the Marcus theaters. The recliner seats are nice and comfortable, especially when watching a 3+ hour performance, but no better than those at the Marcus theaters. Any the pothole-riddled parking lot is a disgrace!If it werent for the fact that they show special performances that are not shown anywhere else in south central Wisconsin, I would have rated this place 1 and would never go there again!

Great theater, wonderful staff, no problems with the projector or the theater itself.We went to see Detective Pikachu, super great experience all around.

Super impressed with the cleanliness. Movie was great! Chairs are amazingly comfy

We recently had our son’s 7th birthday party at New Vision and it was perfect! From working with Adam to set it up to Michael and the staff doing everything they could to make it easy and special the day of the party, it was a great day! Thank you to all for your care and first class service. Many of the other parents were impressed as well and I continue to spread the word about such a positive customer experience.

What a dump. It was really nice when it was owned by Star but New Vision has let the entire complex go. Youre better off going to one of the Marcus theaters.

Great theater. Drove a hour to check it out. Worth the drive.

Very comfortable and nicely appointed. The concessions were more overpriced than other theaters. They also dont waive the convenience fee if you purchase through Fandango even if you have their loyalty card.

Went to see Avengers Endgame and I was SUPER impressed. Staff was dressed up as characters which the kids loved of course. Very clean bathrooms and theater. And the clean up staff at the end reminded everyone to not about the movie as they left so as not to spoil it for the people waiting to come in.

The show played well with good quality. The oversized reclining leather seats were amazing. The front ticket kiosks were having trouble, but we got there early enough that switching kiosks wasnt a problem.

I am actually reviewing the REVIEWs posted by Maria Destramp. I clicked on her poor review and read all of her reviews at a number of places. All her reviews regarded the persons working at those places as RUDE. Every place she goes she find the help are rude. I bet I know just what kind of b____ she is. You can disregard her reviews because nobody can seem to please this princess. She is a retailers nightmare!

Wish they had online/app ticket purchasing with no fee. Also it would be great if they served Pepsi.

This is a great theatre. It is clean both in the theatres and the bathrooms. The screens are clear and the sound is good.When you enter, a staff member will permit you to choose and reserve your seats. So it is important to reserve early otherwise you may not get a seat you desire.Inside the theatres, look for your row letter on the floor. Letters are in 1 foot red squares that are part of the carpet design. Seat numbers are on the front of the armrests of the seats.There are buttons to recline the seats on the right armrest. It is a black hard plastic circle that is hard to see in the dark.

1st visit to this theater after name change to New vision. Theater was dirty. Popcorn on floor & in seats. Candy boxes on floor. We went to 2 movies & both theaters dirty. It is obvious that the theaters are not cleaned between shows. We usually go to Marcus & they clean theater between shows & have free popcorn on Tuesdays. Expected much better for a theater in Fitchburg.

Easy handicap parking and clean theater. Buttons to open door for handicap easy to see. Clean restrooms. Handicap area easy to find and seats have nice arm rest. Also seats have foot rest however seats were a little stiff. Great screen great place for whole family.

Server said my total was $17.25 for a large combo. Last time I came here, large combo was around nine dollars because I wanted a large drink and medium popcorn. In which I was told I could get a better deal if I just get a large combo. I guess it depends on your server if they feel like screwing you or help you.Plus, nobody changed the lemonade syrup. It was still out halfway through the movie I was watching. Im not going to hassle around with people who want skim my money and dont know how to do their job. Get it together or I could go somewhere else.

To dark when walking in. Waiting area needs better chairs and tables.. service is okay. Customer service at the concession stand have attitudes sometime. Could be better.

I love watching Indian movies here. Popcorn is very good. Bar is great.

Quick to use ticket terminals, comfy recliners, and an excellent selection of concessions will guarantee a great experience when visiting this theatre.

Always nice people and comfortable seating. Turn down the heat of the water in the bathrooms though (my dads request).

Don’t leave anything behind!! It was my friends birthday and we went to go see a movie and I had this wallet that went around my wrist and after the movie we left and I forgot my wallet and we went back to get it and my $20 was missing out of it! We called them after we left and they put the usher that found it on the phone and she said that all she did was carry it to the lost and found and she was the only one that touched it and she didn’t take anything. She was obviously lying because no one else would of took it. And then the manager said he couldn’t do anything because it was the ushers word against mine. This was a few months ago but I have not been back since and plan on never going back. Sun prairie one is much better and cleaner!!

One of the managers and a ticket counter worker went above and beyond to help me find better tickets for the opening night of Avengers Endgame. The young manager (wish I would have asked his name...) even let me go back to the IMAX to see if I thought our 2nd row tickets were too close. He and the gentleman that worked at the ticket counter really wanted to help me and they were so kind. They gave the best customer service experience I have had in a long time!

Visited recently(Not my first time), really in disbelief of how unkempt it was. From the carpet strewn with litter and popcorn to the dirty bathrooms. They had enough staff(I saw at least 7-9 in lobby area). Hope it was an off day...

Roomy comfy reclining seats. Restrooms easy to find.

Very comfortable. Average prices. Good food.

Such a awesome way to watch a movie, kicked back like and be comfortable just like at home.

Expect a lackluster theater experience with horrible customer service. For example, standing in the line for concessions only to have one cashier open but 6 other teenagers standing around behind the counter on their phones and/or braiding each others hair. All while customers waited. Witnessed other workers throughout the theater standing around on their phones rather than doing their jobs.

Dirty! They dont clean auditoriums after every movie. So when you walk in, there will be popcorn and napkins everywhere. Our seats were sticky and wet. Absoltely disgusting. They are in need of better management!

Once the best theatre in Madison. Its gone downhill fast. Poorly maintained and dirty.

Excellent recliner seats with leg support, but sound insulation from the theater next door could have been better.

They dont have the fancy reclining seats (or if they do, its just in a few theaters, but its still reserved seating and the chairs are nice enough. A well run theater. Ive never had any problems.

Now this is a GOOD THEATRE. The staff is courteous and quick, the food of course, is quite expensive (as usual) and the theatre experience is great. The process of getting a ticket and getting into your seat will must likely never take longer than 5-6 minutes. Once inside the theatre, the seats are HUGE and they recline as well as kick up footrests (only if you want it!). I have gone here many times for IMAX, 3D, and regular showings.

Staff was friendly and helpful. I didnt realize the price just time! We wouldve picked another theater that was cheaper for an 11:00 move. Thought 11.50 per person no matter the age was steep considering other theaters have discounts during the day.

This theater hits the sweet spot between too fancy and affordable. The reclining seats are very comfortable, and the half-walls between rows make seating feel private. Its easy to forget there are other people in the theater.My kids love seeing movies here despite being younger.

My favorite movie theatre. I think their free rewards program is the best. Free movie on birth month, $2 off concessions per ticket purchased online and you cant beat the $20 bucket of popcorn that you can refill for $4 thats only $2 when you take off your online ticket purchase.

Nice and roomy. Reclining seats are so comfortable! Concessions are delicious.

Im not sure if the place was just filthy because Wisconsin is dirty when the snow and ice and slush and salt gets massive, but it was very dirty in this place. The only reason Ill give this a 3.7 is because of the on point, legit customer service that the managers and employees implemented during my transaction. They as a team went above and beyond the call of duty to make sure my hot food order was exactly as I expected it, and when it was not, they did not even bat an eye at my complaints and instead moved immediately to fix my problems. Well done!! Ill definitely be back for more of that. Thanks guys

Theater decor was a little dated, and the movie I attended was junk, but the seating was fine as well as sound quality an picture quality. Would recommend not sitting in the top row, as you are forced to look downward at the screen, which isnt really comfortable in a recliner...unless you are with someone special and dont plan on watching much of the movie.....

Excellent movie theater!Seats are large and comfortable. Bathrooms are super big, fresh, and clean. Food service convenient and appealing. Games for kids. Friendly staff. Highly recommend!

Its a nice theatre reasonable ticket prices. They have recliner seats in most of the theatres so they are super comfortable, but theres limited seating in each theatre so I would recommend booking tickets ahead of time because they can sell out good seats quickly. The concessions are really expensive, I know theatres are usually expensive, but its about $5.25 for a box of candy or $9 for a soda, I personally find it insane, but other than that its a nice place

Great place to see movies. However sometimes the place is kind of dirty, especially around the popcorn butter area.

Love the theater here. Since the renovations have taken place, the theater has improved a bit. My only beef is the convenience fee for booking online. However, just go to the theater and there is no fee for that.

Nice people, good bartender! Good popcorn

Theater needs a good cleaning, seat was dirty and parking lot needs to be redone.

I visited this theater today and will likely not be coming back. The place appeared clean, the popcorn was kind of fresh and I was pumped to see the movie. Unfortunately, there was fruit flies or something that kept flying around in front of the projection. The result was a shadow on the screen and was quite noticeable. This was super annoying and more than once took me right out of the story.

I like this theater, very big and a fun environment. They have to be better about cleaning theaters between movies. I seem to always fine trash in the cupholder or in my seat.

Worst experience going to a theater! From the service to the food it was all terrible! Overpriced and I was served a burnt pizza and refused to take it and then was delivered a half cooked one! Very disappointed and I will never go back!

This theatre has seen better days. Renamed from the old AMC, this New Vision Theatre had everything a typical movie theatre today has: recliner seats, respectable concessions, and personal seat selection. Something this theatre has going for it compared to its local competitors is that tickets in the morning are $5 - regardless of the day. We spent half the money for tickets than we would have if we went somewhere else. While that was nice, you could see this theatre is aging. Ignoring that, its one of the best deals for a movie in the Madison area.

We watched wreck it Ralph 2 good popcorn

I would highly recommend the recliner seats over the updated yet none reclining IMAX seats. Over all a great experience and me living in Fitchburg Its in a really nice convenient location. Infact I remember when it was still star cinema when you walked in you got this really really strong movie theater vibe as you should. But now when you walk in it feels more like a really weird restaurant with all the updating they did, but still I really enjoyed the experience and thats all that matters.

This is a nice theater but the lobby is so dark that it always feels like Im walking into an abandoned building. The theaters are nice and well kept. I have never experienced a technical issue with any movie here. I also like the ability to butter my own popcorn. It would be nice if the popcorn came in buckets instead of bags though.

Actually pretty good. Surprised me in the nicest way possible. Maybe it was because I went and saw a scary movie in the daylight and came out...and it was still daylight because we went at like noon. Idk. Reality is a little different when you come out of a theatre with daylight

First time I ever felt filthy at a movie theater. Cant anyone run a vaccum? Very dirty place, not like I remember the old fitchburg theater. Apparently the new owners have no pride in what they own.

They need more scanning options for online tickets, like all the AMC theaters have kiosks for that. Otherwise the experience was good. Comfortable seats, plenty of room to walk through aisles, overall a good clean theater

It was our 1st time at this theatre.The staff just seemed 2 assume everyone had been there b4. Even after asking 4 help, both the ticket & concession sellers were rude.The theatre looked clean, but the cupholders had trash in them.So at 1st glance things were good.But customer service was terrible I would not recommend this theatre 2 anyone new.The temperature & sound was perfect .

Movies are great.. who doesnt love movies? I ordered a small drink.. Just a small drink.. thatll be $7.10.. New Vision Theaters, this is why people, myself included from now on, smuggle snacks into theaters. You need to fix this. It should not be considered ethical or lawful, by you or anyone else, to charge me 1&1/2 times the cost of a full case of soda for one small drink. Its ridiculous and you know it. So stop robbing us

Staff was friendly. Seats were the most comfortable of any theater Ive ever been to.

Good theater, seating is great - very comfortable. The popcorn/food is way over priced.

I give it a four mainly because movie theaters are just great! My only feedback is that they just need to have a little better system when it comes to ordering food :/. Unfortunately I waited a while for my food and 3 ppl just went up and grabbed the my meal who I know ordered after me. Again nothing major I know they were busy but a better system in place would be nice so no one walks off with my food :)

Costs a lot more than my local movie theater but loved the seats.

The movie and sound were good, but the place was an absolute mess. Theatre had popcorn on the seats, empty cups in the holders, and the entrance hall was completely soaked with an unknown liquid. The lobby area was totally littered with popcorn and other trash both before and after the show.Granted, it was a busy day (Christmas Day), so hopefully its normally better. Not sure if Ill make a return visit though, considering there are many other theatres in the area that seem to manage the crowds better.

Basically what you expect from a movie theater. It is much better than when it was AMC though. Theyve updated and improved the staff. I havent tried the bar but they have a rewards program in place and the seats are VERY comfortable. They also have $5 movie Tuesdays.

Very courteous and clean. Also great options for concessions and bar. Great seating.

Was fine. Nice theatres.

The workers were very rude and horrible customer service. And we’re very goofy looking. Save your time and buy your own theatre

Worst movie theater I have ever been to. The customer service is some of the absolute worse I’ve ever experienced. The new frozen yogurt machine wasn’t working right and I asked nicely if someone could try and help me and I was looked at like I was a burden. I waited at the concessions for over 5 minutes before an employee even noticed me and decided to come over and offer me help. Save your money, or better yet go to a Marcus theater. What a terrible experience.

Ive been going to this theater for a very long time and I typically always enjoy myself when seeing a movie with friends or the family. Really comfortable recliner lounge seats and seating is reserved which is nice for planning ahead with larger parties or a family of 5 plus grandma. A little disappointing that not all of the theaters have the recliner seats, recently saw a movie in IMAX and the tickets were significantly more $ per ticket but when we arrived we found that the seating was normal theater seating which was uncomfortable, not very clean, and very tight together. Several times my seat back was bumped unintentionally by the movie-goer behind me. Im sure it listed the seats as normal and not recliner lounge or whatever when we were purchasing the tickets but we overlooked that detail, we wont next time. Overall I like this theater a lot, it is convenient, has a great variety of movie times available, and the prices are typically decent, Im sure theyre working on it but they could make some improvements to their other theaters or cut the costs on some ticket prices. Also please turn down the volume just a little bit in the IMAX theaters. Plus side, my grandma could hear perfectly. Negative side, I felt like I wanted to plug my ears to protect myself during most of the loud action scenes.

This theater used to be a great additional option for movies. But as it has been sold more than once it has slowly gone down hill. The menu is extremely limited at a time that menus are actually a bigger deal at theaters. There is no longer pizza or anything substantial food wise, which was a perk before and a perk that most of the other theaters have. The bathrooms are always dirty and in disarray and even the hallways at non-peak times have popcorn and paper debris. I was just at the theater to see a Star is Born and when we got out of the theater the trash can right outside the door was beyond piled high with soda and popcorn containers. Its a shame---we still enjoy the process of going to a theater, it just means that we will go to other options first.

Tl;dr : Average experience doesnt merit the high price of tickets and concessions.I love a great movie going experience; by far one of my favorite breaks-of-routine. My experience here was typical, but nothing exceptional. The showing room was clean, the reclining seats are nice, and the facilities are well-kept. However, the average experience, limited concession selection, and on-par amenities do not merit the (in my opinion) high price of the tickets and concessions - $15 for a matinee ticket in a reclining seat and $7+ for a large drink. If you are part of a large family and buying tickets for more than 2 people, I highly suggest you find a theater that provides you a real treat for the price you are willing to pay.It seems that this theater recently changed management, so maybe the experience will improve with time!

Wonderful place to visit with family and friends, or even by yourself. The ticket pricing is not too expensive and the workers there are very friendly and helpful. The only issue I have is the overpriced concessions.The theater itself is wonderful in terms of the reclining seats and not too loud speakers. I would carry a sweater or hoodie because the theater can be often be cold.

Weird. They have the big recliners and assigned seating. When we got there, there were only a few seats left. Then the theatre was nearly empty for the film. Didnt make sense to me.

Super comfy chairs, standard outrageous prices. Still 5 stars for changing from cramming everyone in like sardines to the recliners. In the past I often regretted going to the theater half way through the movie from being packed in, now I find myself thinking I should see more movies. Love it

It was a nice experience. The staff were helpful and I had no problems whatsoever. Seating was awesome. The only thing I noticed was that the sound was not as loud as I hoped I would be. But hey, the Tuesday special price sealed the deal!

Love the new recliners, always alot of selection.

We visit this theater many a times. It’s nice and clean. Good food and reasonable.They even show Bollywood movies and that’s cool.

Comfortable, clean. Good place to see a movie.

I really like this theatre. We saw Aliens on a Sunday night — the original! How cool is that?Nice small theatres and comfy seats.

Love the recliner seating. Pop corn bucket must get can bring back to fill it for $4.00.

It was great and very spacious really enjoyed myself